Ok Go

This week I am swaying over to the mainstream to share a couple of videos which I believe many of you have already enjoyed. Regardless, I am sure this content is new to some and it will always be ingenious in my eyes. It serves as such a powerful counterpoint to the modern pop chart music videos which typically demand a whirlwind of effects and sickening financial backing. In the more recent video for "Here it Comes Again", Ok Go manages to create a simple yet incredibly creative and impressive video on rented treadmills that has no doubt brought them a great deal of attention from people who normally would never have been exposed to their music. It is a catchy tune and a mind blowing visual experience. They even won a "Best Short-Form Music Video" Grammy and the "Most Creatie Video" YouTube Award for their efforts...
A lesser known creation for "A Million Ways" was their first foray into budget film making. This video was filmed by a band members sister with a borrowed camera and cost $10.00 to produce. Within one year the video had been downloaded 9 million times making it the most downloaded video in history in August 2006.
Enjoy.

Ok Go
Here It Comes Again
Capitol Records


Ok Go
A Million Ways
Capitol Records